Privacy Policy
Last Updated: January 14, 2026
MoodMetrics AI (“MoodMetrics,” “we,” “us,” or “our”) is committed to protecting your privacy and safeguarding Personal Information. This Privacy Policy explains how we collect, use, disclose, and protect Personal Information in connection with our websites, applications, and services (collectively, the “Offerings”).
This Privacy Policy is designed to be transparent and to meet applicable data protection requirements across jurisdictions in which we operate, including the United States and the United Kingdom.
Scope Of This Privacy Policy
This Privacy Policy applies to Personal Information we collect when you:
- Visit our website
- Create or use an account
- Use our consumer or self-serve Offerings
- Communicate with us
This Privacy Policy does NOT apply to:
- Enterprise, API, or business customer data that we process on behalf of customers under a written agreement. In those cases, MoodMetrics acts as a data processor, and processing is governed by customer contracts and data processing agreements.
- Research surveys or academic studies, which are governed by separate research privacy notices where applicable.
- Employees, contractors, or job applicants, whose data is governed by separate notices.
2. Definitions
Personal Information means information that identifies, relates to, describes, or could reasonably be linked to an identifiable individual.
User Content means information, files, media, or data that you upload, submit, or otherwise provide through the Offerings.
Business Customer means an organization that contracts with MoodMetrics for enterprise or API services.
3. Personal Information We Collect
We collect the following categories of Personal Information:
Account Information
When you create an account, we may collect your name, email address, organization, account credentials, billing details, payment information, and transaction history.
User Content
When you use our Offerings, we may collect Personal Information included in inputs, file uploads, recordings, feedback, or other content you submit. This may include video, audio, text, or metadata submitted for analysis.
Communication Information
If you contact us, we may collect your name, contact information, and the content of your communications.
Social Media Information
If you interact with our social media pages, we may collect Personal Information you choose to share. Social media platforms may also provide us with aggregated analytics.
Technical And Usage Information
We automatically collect certain technical data, including IP address, device identifiers, browser type, operating system, timestamps, pages viewed, actions taken, and diagnostic or crash data.
4. How We Collect Information
We collect Personal Information:
- Directly from you when you create an account, upload content, or communicate with us
- Automatically through cookies, log files, and similar technologies
- From service providers such as payment processors, analytics providers, or hosting providers
Cookies And Similar Technologies
We use cookies and similar technologies to operate our Offerings, analyze usage, improve performance, and enhance user experience. You can control cookies through your browser settings, though disabling cookies may limit functionality.
Analytics
We use analytics tools to understand how users interact with our Offerings and to improve performance and reliability.
5. How We Use Personal Information
We use Personal Information for the following purposes:
- Providing, operating, and maintaining the Offerings
- Analyzing content as requested by users
- Improving and developing new features and services
- Communicating with users, including support and administrative messages
- Preventing fraud, misuse, and security incidents
- Complying with legal obligations and enforcing our terms
Model Training And Improvement
We do not use Customer Content from enterprise or API customers to train or improve our models except as expressly permitted by contract. For consumer or self-serve services, any use of content for system improvement is limited, controlled, and subject to applicable law.
Aggregation And Anonymization
We may aggregate or anonymize Personal Information so it no longer identifies an individual. Aggregated or anonymized data may be used for research, analytics, or business purposes.
6. Disclosure Of Personal Information
We may disclose Personal Information to:
- Service providers who assist with hosting, cloud infrastructure, analytics, payments, customer support, and communications, subject to contractual confidentiality and security obligations
- Legal or regulatory authorities when required by law or to protect rights, safety, and security
- Successors or acquirers in connection with mergers, acquisitions, restructurings, or asset sales
We do not sell Personal Information.
7. Biometric And Sensitive Data; Third-Party Content
Certain Offerings analyze video, audio, facial expressions, speech patterns, or textual characteristics to generate probabilistic and inferential insights regarding emotional or behavioral signals. These analyses do not involve biometric identification, authentication, or the unique identification of individuals unless explicitly stated otherwise.
MoodMetrics AI does not use such analyses to make factual assertions, identity determinations, or legally binding decisions about individuals.
You are responsible for ensuring that you have all necessary rights, permissions, and lawful bases to upload or submit content, including content containing other individuals.
You may not upload:
- Content obtained unlawfully
- Content involving minors without appropriate authorization
- Content used for illegal surveillance or discrimination
We may process sensitive or biometric-related data only as permitted by law and only for the purposes requested by users.
MoodMetrics AI does not knowingly collect, retain, or process biometric identifiers for the purpose of uniquely identifying individuals, as such terms are defined under applicable United States biometric privacy laws, including but not limited to the Illinois Biometric Information Privacy Act (BIPA), except where explicitly disclosed and lawfully permitted.
8. Your Rights And Choices
Depending on your jurisdiction, you may have rights to:
- Access, correct, or delete your Personal Information
- Object to or restrict processing
- Request portability of your data
- Withdraw consent where applicable
To exercise your rights, contact us using the details below. We may verify your identity before responding. We may retain certain information as required by law, security, or legitimate business purposes.
Marketing Communications
You may opt out of marketing emails by clicking “unsubscribe.” You may still receive non-promotional administrative messages.
9. International Data Transfers
Your Personal Information may be processed in countries where we or our service providers operate, including the United States and the United Kingdom. We use appropriate safeguards, such as standard contractual clauses or equivalent mechanisms, where required.
10. Security
MoodMetrics AI conducts internal risk assessments and, where required by applicable law, Data Protection Impact Assessments (DPIAs) to evaluate and mitigate risks associated with its Offerings, including those involving inferential or biometric-adjacent data processing. We use reasonable technical, administrative, and organizational safeguards to protect Personal Information. No system is completely secure, and we cannot guarantee absolute security.
11. Data Retention
We retain Personal Information only as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of data and context.
12. Use By Minors
The Offerings are not directed to individuals under 18, and we do not knowingly collect Personal Information from minors.
13. Third-Party Links And Services
Our Offerings may contain links to third-party websites or services. We are not responsible for their privacy practices.
14. Updates To This Privacy Policy
We may update this Privacy Policy from time to time. Changes become effective when posted. The “Last Updated” date indicates the most recent revision.
15. Contacting Us
3rd Floor 1 Ashley Road, Altrincham, Cheshire, United Kingdom, WA14 2DT
Email: kyle@moodmetrics.ai